Marketing Trail
Map for the
2018.19 Season

With the new season arriving
soon, we have the marketing trail
map for you to follow for
your best season ever.

Your 3-month marketing pass start at $7,500.

Start before December 15 and pay nothing until February.

Getting started

Analytics audit (5 hours)

Confirm we can trust the data and
that you are measuring what matters


Technical audit (10 hours)

Speed check

Cross-browser & device check

Goal conversion rate device / browser

On-page SEO check

Content check

Off-page SEO check


On-site user actions: Heat map
set-up and analysis (15 hours)

Hotjar set up

Review user sessions

Review heat maps

Review click maps

Look for friction and problems

For qualitative research, we can deliver
quick questions to the user while still
on-site, using sites like


Conversion rate and sales
funnel audit (20 hours)

Site walk-through

Testing lead capture and sales conversions on popular devices


(3-month season pass)


Get Started Now

Intermediate Growth

All from plus:


Online advertising audit:

Google ads audit

Facebook advertising audit

Retargeting audit

Explore other online advertising


Competitor keyword and on-page SEO
gap analysis

Keyword research

Competitor analysis

On-page SEO analysis

On-page SEO suggestions report opportunities


Enhanced analytics and reporting:

Google Tag Manager set-up

Google Data Studio set-up

Organic rankings tracker set-up










(4-month season pass)


Get Started Now

Advanced Growth

All from   plus:


YouTube SEO audit:

Gap analysis

Discover opportunities to improve YouTube
traffic through organic search

YouTube and Google search







(4-month season pass)


Get Started Now

Serious Growth Only

All from    plus:


Competitor web presence gap analysis:

Competitor social media analysis

Competitor online advertising analysis

Competitor SEO analysis

Keyword research

On-page SEO analysis

SEO content writing guide

Near-term, medium-term and long-term
online marketing strategy



(5-month season pass)


Get Started Now

Your 3-month marketing pass starts at


Start before December 15 and pay nothing until February.

Get Started Now