A positive brand reputation builds loyalty and increases customer confidence, ultimately driving sales and bottom-line growth. Therefore, reputation management isn’t a problem center but a value center. Truly effective rep management services are more about taking the lead before some issue leads to damage control.
Why are online reputation management services important?
Online reviews, social comments, and web pages can be used to create a negative impression for your clients’ customers. These impressions can become highly visible in search engines and social media. So a rep management company can be an essential asset for identifying and mitigating potential crisis points, providing a positive image, and keeping brand loyalty from decaying.
Can’t my clients simply monitor their brand reputations themselves?
They sure can. But online conversations about their brand take place 24/7-on search engines, social media, review sites, online forums, blogs, industry sites, and other channels. It’s unlikely many of your clients have the time to not only detect issues but respond to and prevent future flare-ups. You can provide clients with critical value by re-selling our online reputation management services.
How do you help my clients avoid a reputation crisis?
We monitor all relevant directories and review sites (including Google and obscure forums) with multiple platforms, such as Mention.net, to discover all the places where a particular brand related keyword is being used. Then, we set our tools to automatically monitor sentiment and categorize mentions, so we know ahead of time if there is a crisis.
How long do your reputation management services take to resolve an issue?
The length of time varies. If we encounter a sharp increase in bad reviews or bad ratings, we can generally improve the impact within a month or two. However, there may be times when it takes longer. For example, if a crisis involves a forum where multiple members are complaining about your client, using brand-name keywords over and over, the forum thread may actually rank well in Google. The domain authority of a forum, in that instance, can present a challenge. This situation may take months or longer to push the negative thread off page one, which sharply reduces the number of views it will receive. In cases like these, WhiteOwl will assess the severity and provide an estimate for you to submit to your client.
What does WhiteOwl do when my client has a negative campaign to deal with?
That can depend on the channel being used. For example, our method to remove negatives from review sites is to put systems in place that gather existing positive testimonials and reviews then leverage them across review sites. We encourage clients to provide positive reviews routinely so we can use those reviews to overrun the negative reviews. For a negative website that ranks for the brand name in Google, we use SEO to rank the client’s web properties so they dominate ALL of page one in Google for their brand name. Therefore, homepage, internal web pages, blog pages, social media profiles, videos, etc. are optimized to overrun the negative website and push it off of page one naturally. Contact us for more details.
You can trust our team of experts to send ‘bad press’ to the abyss, where it can’t tarnish your client’s image in the public arena. Reputation monitoring and maintenance are key to reducing the time it takes to resolve an issue, and crisis management is essential to helping your clients succeed. You can provide them with valuable reputation management services with help from WhiteOwl.
Protect Your Sites With WhiteOwl’s Reputation Management!